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Setting Patient Boundaries in Social Media Use in Plastic Surgery

Published:November 24, 2022DOI:https://doi.org/10.1016/j.bjps.2022.11.037
      As plastic surgeons, social media can be an extremely powerful tool in building a business and creating a reputation within a saturated market.
      • Reissis D
      • Shiatis A
      • Nikkhah D.
      Advertising on Social Media: The Plastic Surgeon's Prerogative.
      . Such is the impact on our profession, that most regulatory bodies now publish guidelines on social media use.
      BAPRAS
      Your Media Guide.
      ,
      GMC
      Doctors’ Use of Social Media.
      Whilst these can be useful in theory, on a more practical level we must consider what ethical questions social media use presents to the aesthetic surgeon, as well as highlighting common pitfalls which surgeons, inexperienced in using social media for professional purposes, should be wary of. Several of these issues have not been addressed in these guidelines or the wider literature, including boundary setting and treading the fine line of permitted content. Social media can, however, also be an extremely powerful tool in patient decision making and in allowing patients to follow the journeys of others online.

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      References

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        • Shiatis A
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        Advertising on Social Media: The Plastic Surgeon's Prerogative.
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