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A social media data mining approach to understanding patient satisfaction in regard to mastopexy surgery

  • Christopher James Didzbalis
    Affiliations
    Division of Plastic and Reconstructive Surgery, Department of Surgery, Rutgers-New Jersey Medical School, Newark, NJ, USA
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  • Rushi Patel
    Affiliations
    Division of Plastic and Reconstructive Surgery, Department of Surgery, Rutgers-New Jersey Medical School, Newark, NJ, USA
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  • Christopher C. Tseng
    Affiliations
    Division of Plastic and Reconstructive Surgery, Department of Surgery, Rutgers-New Jersey Medical School, Newark, NJ, USA
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  • Joseph Weisberger
    Affiliations
    Division of Plastic and Reconstructive Surgery, Department of Surgery, Rutgers-New Jersey Medical School, Newark, NJ, USA
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  • Di Bai
    Affiliations
    Division of Plastic and Reconstructive Surgery, Department of Surgery, Rutgers-New Jersey Medical School, Newark, NJ, USA
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  • Author Footnotes
    1 Present address: Division of Plastic and Reconstructive Surgery, Department of Surgery, Rutgers-New Jersey Medical School, Doctor's Office Center (DOC), 90 Bergen Street Room 7400, Newark, NJ 07101, United States.
    Edward S. Lee
    Correspondence
    Corresponding author.
    Footnotes
    1 Present address: Division of Plastic and Reconstructive Surgery, Department of Surgery, Rutgers-New Jersey Medical School, Doctor's Office Center (DOC), 90 Bergen Street Room 7400, Newark, NJ 07101, United States.
    Affiliations
    Division of Plastic and Reconstructive Surgery, Department of Surgery, Rutgers-New Jersey Medical School, Newark, NJ, USA
    Search for articles by this author
  • Author Footnotes
    1 Present address: Division of Plastic and Reconstructive Surgery, Department of Surgery, Rutgers-New Jersey Medical School, Doctor's Office Center (DOC), 90 Bergen Street Room 7400, Newark, NJ 07101, United States.
Published:October 11, 2022DOI:https://doi.org/10.1016/j.bjps.2022.10.001
      The explosion of information from online social media sites yields a relatively new and exciting data opportunity that can be utilized to better understand elements of the physician-patient interaction that patients consider to be paramount. Already, research has demonstrated that a plastic surgeon's social media presence can significantly impact the ability to garner patient interest.
      • Sanati-Mehrizy P.
      • Margulies I.G.
      • Sayegh F.
      • Ingargiola M.J.
      • Taub P.J.
      The "RealSelf Effect": can patient reviews on social media impact clinic volume?.
      As such, utilizing this data to perform research outlining patient experience with mastopexy, one of the most commonly performed procedures by the plastic surgeon, can provide significant benefit in identifying drivers for patient satisfaction, yielding better experiences in an otherwise competitive market and improving overall patient satisfaction.
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