The explosion of information from online social media sites yields a relatively new and exciting data opportunity that can be utilized to better understand elements of the physician-patient interaction that patients consider to be paramount. Already, research has demonstrated that a plastic surgeon's social media presence can significantly impact the ability to garner patient interest.
1As such, utilizing this data to perform research outlining patient experience with mastopexy, one of the most commonly performed procedures by the plastic surgeon, can provide significant benefit in identifying drivers for patient satisfaction, yielding better experiences in an otherwise competitive market and improving overall patient satisfaction.
- Sanati-Mehrizy P.
- Margulies I.G.
- Sayegh F.
- Ingargiola M.J.
- Taub P.J.
The "RealSelf Effect": can patient reviews on social media impact clinic volume?.
Ann Plast Surg. 2020; 85: 352-357
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- The "RealSelf Effect": can patient reviews on social media impact clinic volume?.Ann Plast Surg. 2020; 85: 352-357
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Published online: October 11, 2022
Accepted: October 4, 2022
Received: January 30, 2022
All authors declare that they have no conflicts of interest and received no financial support for the research and publication of this article.
Presented at 100th Annual AAPS Meeting, April 9-12 2022, San Diego CA.
© 2022 Published by Elsevier Ltd on behalf of British Association of Plastic, Reconstructive and Aesthetic Surgeons.