The explosion of information from online social media sites yields a relatively new
and exciting data opportunity that can be utilized to better understand elements of
the physician-patient interaction that patients consider to be paramount. Already,
research has demonstrated that a plastic surgeon's social media presence can significantly
impact the ability to garner patient interest.
1
As such, utilizing this data to perform research outlining patient experience with
mastopexy, one of the most commonly performed procedures by the plastic surgeon, can
provide significant benefit in identifying drivers for patient satisfaction, yielding
better experiences in an otherwise competitive market and improving overall patient
satisfaction.To read this article in full you will need to make a payment
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References
- The "RealSelf Effect": can patient reviews on social media impact clinic volume?.Ann Plast Surg. 2020; 85: 352-357
- A look inside the courtroom: an analysis of 292 cosmetic breast surgery medical malpractice cases.Aesthet Surg J. 2014; 34: 79-86
- Avoiding litigation in breast modification.Plast Reconstr Surg. 2011; 127: 2113-2115
- Physician rating websites: an analysis of physician evaluation and physician perception.Arch Bone Joint Surg. 2019; 7136
Article info
Publication history
Published online: October 11, 2022
Accepted:
October 4,
2022
Received:
January 30,
2022
Footnotes
All authors declare that they have no conflicts of interest and received no financial support for the research and publication of this article.
Presented at 100th Annual AAPS Meeting, April 9-12 2022, San Diego CA.
Identification
Copyright
© 2022 Published by Elsevier Ltd on behalf of British Association of Plastic, Reconstructive and Aesthetic Surgeons.